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Editorial: Anatomy of a Launch - Part 2

By Jon Wood on Jun 11, 2008

New MMORPG.com writer Mathew Reuther pens this look back at the Age of Conan launch from his own perspective.

Early Bird Gets the Shaft

With the logistical delays a new problem has arisen. There is a substantial group of pre-order customers who have been involved in the Early Access program yet did not receive a retail key in a timely manner. This has culminated in the freezing of an untold number of accounts on the 27th. Despite red flags going up two days prior to the end of the Early Access period (when people knew their copies would not arrive in time) it took until after access was actually denied before a single word was heard from Funcom. By the time European Early Access customers received word that they would be given until the end of May to enter retail keys many had already canceled their orders through their credit card companies (which can have an impact on future dealings with the pre-order retailers in question), some picking up retail games and others simply deciding not to play the game.

Read the second part here.

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